Important — these ads carry no price on purpose. The hook is the offer itself ("Buy 1 Get 1 Free / your second pair is free"), and the actual price lives on the landing page.
That means you can run them at any BOGO price (89.99, 99.99, anything) and change it later without remaking a single ad. Every image is compliance-clean: no health claims, no logo, no website on the image. Set the destination URL in Meta.
Suggested first test: run the current $79.99 winners untouched, and launch a parallel ad set with these creatives pointing at the higher price. Judge it on profit, not just conversion rate.
Suggested first test: run the current $79.99 winners untouched, and launch a parallel ad set with these creatives pointing at the higher price. Judge it on profit, not just conversion rate.